Don't Wait Until Car Week — Book Your Corporate Hospitality Catering Now

Monterey Car Week — anchored by the legendary Pebble Beach Concours d'Élégance — is the single most concentrated corporate hospitality opportunity on the California calendar. The audience is affluent, international, and deeply invested in the quality of every experience surrounding the event. The vendors, caterers, and private venues that do this week well book out months in advance.

This is your reminder: Coastal Roots Events & Catering still has availability — but not for long.

Why Car Week Hospitality Demands a Different Level of Catering

The Pebble Beach crowd does not grade on a curve. Client dinners, brand hospitality suites, VIP receptions, and private estate gatherings during Car Week are measured against a standard set by some of the finest hospitality operations in the world. A caterer who treats Car Week like any other weekend will not meet that standard.

We do.

Our culinary team — the same team behind Michelin 2026-recognized restaurants — builds Car Week menus around the full range of what our kitchens produce at their best. For a VIP client dinner, picture opening with Wagyu Carpaccio — chimichurri aioli, shallots, crispy capers, manchego, and toast points from our Rio Grill kitchen — followed by an Almond Wood-Grilled Certified Prime Ribeye with asiago whipped potatoes and green peppercorn demi-glace. These are not generic event plates. They are the dishes that have built a thirty-year reputation on this Peninsula.

For larger hospitality events, our Chef's Carving Station — sea salt crusted prime rib with horseradish crème fraîche, carved tableside — is the signature centerpiece that instantly communicates the level of event your guests are attending.

Full-Service Corporate Hospitality, Turnkey

Coastal Roots handles every element: culinary team, service staff, full rental inventory including linens, glassware, tableware, furniture, and décor. We work with your venue or bring the experience to a private estate, resort property, or hospitality suite of your choice. Browse our catering menus for the complete range of what we build for corporate events at this level.

Our three Peninsula venues — Tarpy's, Rio Grill, and Montrio — are also available for private buyouts during Car Week for brands that want a restaurant-quality setting with full exclusivity.

The Window Is Closing

Thirty-plus years on the Monterey Peninsula. Michelin 2026. Best of Monterey County 2024. Fifty-plus community partnerships. We know how Car Week works because we've worked it for decades. The clients who lock in their catering now are the ones whose events run without surprises.

FAQ

What types of Car Week events do you cater?
We handle VIP client dinners, brand hospitality suites, private estate receptions, dealer appreciation events, and multi-day corporate hospitality programs throughout Car Week — from intimate dinners of 20 to large-scale receptions of 300+.

Can you provide venue recommendations for Car Week corporate events?
Yes — we have established relationships with private estates, resort venues, and our own three Peninsula restaurant locations available for private buyout. We're happy to advise based on your group size and format.

Do you provide staffing, or just food?
Both. Our Car Week packages include full culinary team, trained service staff, and complete rental inventory. Everything arrives with us and leaves with us.

How early should we book for Car Week?
As soon as possible — Car Week is our highest-demand week of the year. Many clients book 8–12 weeks in advance.

Reach out today before the window closes.

📞 (831) 655-2999 | ✉ events@coastalrootshospitality.com | coastalrootshospitality.com